Staff

If you were to walk the displays of GlobalShop in Las Vegas last week you might have felt at first blush that there was not much new in the world of shopper marketing. But, you’d be wrong. That’s because this conference was not about adapting the latest technology to add motion and pictures to your in-store. It was about companies who ignore the retail environment as a brand building opportunity do so at their own risk.

http://strategyonline.ca/2015/03/30/the-reality-of-retail/